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Daytime TV Goes Mobile as ITV Launches 'Loose Women' Game

Daytime TV Goes Mobile as ITV Launches 'Loose Women' Game

Daytime TV series gets the mobile game treatment.

British daytime TV mainstay “Loose Women” is going online with a new mobile app from Pointvoucher Studio.

The mobile game, modeled on the award-winning ITV daytime panel show “Loose Women,” is now live and offers players a chance to celebrate the show’s 20th anniversary via a series of word puzzles with friends.

The “Loose Women Words” game is aimed at the show’s audience who enjoy a fun take on topical and interesting discussion topics and will be supported by ITV thanks to a series of advertisements running since Oct. 21.

A recent example of the success mobile games have brought ITV is the “Love Island” game, which continues to enjoy success, according to Pointvoucher.

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