Modelo and Corona Stick Up for the Holiday Season
Constellation Brands has entered into a new partnership with Sign of the Times, a wall art and signage company, for a line of wall décor that brings the Corona and Modelo brands to life.
Joester Loria Group, the licensing agent for Constellation Brands’ beer portfolio, brokered the deal.
The wall art collection will include mirror wall décor, vintage wooden signs, metal LED lights, framed canvas deco, as well as a plaque bottle opener with a basket to collect bottle caps that feature Modelo and Corona branding.
“Home and outdoor décor, barware and games is a growing segment of the Corona and Modelo licensing program,” says Debra Joester, president, The Joester Loria Group. “Sign of the Times is a great addition to our roster of quality licensees.”
The Corona and Modelo wall décor line is set to be released this holiday seasons at mass retailers, specialty stores and online.