Kellogg’s Newest Treat Lets You Skip the Milk

Kellogg’s has inked a new deal with Carl’s Jr. and Hardee’s for a new breakfast menu item inspired by its Froot Loops cereal.
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August 31, 2018

Kellogg’s Newest Treat Lets You Skip the Milk

The companies will introduce Froot Loops Mini Donuts to bring Froot Loops’ recognizable colors and '90s nostalgia to customers across the U.S.

“We’re continuing to look for ways to bring innovative, delicious items to our consumers,” says Jeff Jenkins, chief marketing officer, Carl’s Jr. and Hardee’s. “We know today’s consumers are craving nostalgia, and Froot Loops Mini Donuts feature flavors that will bring them back to their childhood and introduce a little extra fun at snack time.”

The brands have also launched #notmilk, a digital campaign that pokes fun at classic dairy ads and highlights the ability to enjoy the snack without milk. The two are also inviting fans to post their best #notmilk mustaches across social media.

Froot Loops Mini Donuts are available now at Carl’s Jr. and Hardee’s locations nationwide.

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