Swizzels Partners with Kimm & Miller for Food Gifting

Food gift company, Kimm & Miller, has announced that it has secured the rights to the full Swizzels portfolio for food gifting. The deal, which covers the U.K. and Australia, includes cookie mixes, milkshake flavorings, mallow toppers, sippy cups and much more. It was brokered by Blonde Sheep Licensing.

Swizzels, which continues to manufacture sweets in the U.K., is responsible for brands such as Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets, Squashies, Fizzers and Fruity Pops.

“We’re excited to partner with Swizzels, blending our design and production expertise in the gifting category, with Swizzels iconic confectionery heritage to offer a unique range of food gift products,” says Rob Kimm, managing director, Kimm & Miller.

“Kimm & Miller are a leader in the food gifting sector and we’re looking forward to seeing their innovative range of products at retailer,” says Natasha Dyson, founder and chief executive officer, Blonde Sheep Licensing. “The next few years are very exciting for Swizzels with multiple anniversaries, starting with Love Hearts 70th anniversary this year.”

Products will be available through major retailers from August.