Absolut Vodka, Ocean Spray Collab for Drink Range

Absolut has introduced the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the U.S. 

Inspired by the combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray crisp sparkling water and other natural flavors.  

The range includes Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry, which are available in an 8-count variety pack (2 per 4 flavors), single flavor 4-pack (Vodka Cranberry and Vodka Cran-Pineapple) or single cans. 

"Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country," says Natalie Accari, vice president, RTD and convenience, North America, Pernod Ricard USA. "We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format." 

This is the first time Ocean Spray is bringing its real juice credentials to the spirits category by licensing the brand for an RTD. 

"We're excited to work with Absolut to bring this iconic cocktail to consumers," says Monisha Dabek, chief commercial officer, general manager, USA, Ocean Spray. "Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink." 

To celebrate the launch of the new Vodka Cran RTD, available just in time for the season of love and friendship, Absolut is releasing a limited-edition Galentine's Day kit for easy hosting with friends.  

Learn more about the role of spirits in licensing.