Sponsored By

Absolut Vodka, Ocean Spray Collab for Drink Range

The ready-to-drink line features four takes on the classic vodka and cranberry cocktail.

License Global

January 16, 2024

2 Min Read
(From L to R): Vodka Cran-Raspberry, Vodka Cran-Pineapple, Vodka Cranberry and Vodka Cran-Grape.
(From L to R): Vodka Cran-Raspberry, Vodka Cran-Pineapple, Vodka Cranberry and Vodka Cran-Grape.Absolut

Absolut has introduced the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the U.S. 

Inspired by the combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray crisp sparkling water and other natural flavors.  

The range includes Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry, which are available in an 8-count variety pack (2 per 4 flavors), single flavor 4-pack (Vodka Cranberry and Vodka Cran-Pineapple) or single cans. 

"Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country," says Natalie Accari, vice president, RTD and convenience, North America, Pernod Ricard USA. "We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format." 

This is the first time Ocean Spray is bringing its real juice credentials to the spirits category by licensing the brand for an RTD. 

"We're excited to work with Absolut to bring this iconic cocktail to consumers," says Monisha Dabek, chief commercial officer, general manager, USA, Ocean Spray. "Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink." 

To celebrate the launch of the new Vodka Cran RTD, available just in time for the season of love and friendship, Absolut is releasing a limited-edition Galentine's Day kit for easy hosting with friends.  

Learn more about the role of spirits in licensing.

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like