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Report: Fastest Growing Brands to Watch in 2024

Numerator has named Brands to Watch in 2024. Are licensing partnerships on the horizon?

McKenna Morgan

January 17, 2024

1 Min Read
Numerator logo.
Numerator logo.Numerator

Numerator, a data and tech company, has released its list of Brands to Watch in 2024, which analyzes 2023 performance metrics to identify brands poised for growth this year. Multiple different types of brands were released in these findings, including Top Gen Z Brands, Fastest-Growing CPG Brands and more. 

According to Numerator, “drinks, energy and virality were commonalities among the fastest-growing brands of 2023.” Beverage brands made up eight of the top ten, seven were what they call “social media sensations” and five were caffeinated or featured caffeinated variations. With the growth of these brands and Numerator’s data, License Global predicts licensing partnerships among the brands, including: 

  • Feastables (food and beverage) 

  • PRIME (food and beverage) 

  • Poppi (food and beverage) 

  • Olipop (food and beverage) 

  • Simply Spiked (food and beverage) 

  • Ghost (food and beverage) 

  • Chomps (food and beverage) 

  • Celsius (food and beverage) 

  • Mielle Organics (health and beauty) 

  • Native (health and beauty) 

In addition, Numerator gathered the top Gen Z brands of 2023, which it says, “continues to skew toward better-for-you brands and personal care products.” Half of this list also appeared on Numerator’s findings for 2022, which it says is an indicator of Gen Z’s staying power for brands. Some of these brands, such as ELF, have already seen success in the licensing industry, and much like the above fastest-growing brands, these brands are ones to watch for future licensing deals: 

  • Olipop (food and beverage) 

  • Poppi (food and beverage) 

  • Reeves Farms (food and beverage) 

  • TheraBreath (health and beauty) 

  • Mielle Organics (health and beauty) 

  • Native (health and beauty) 

  • Tru Fru (food and beverage) 

  • La Roche Posay (health and beauty) 

  • e.l.f. (health and beauty) 

  • Panoxyl (health and beauty) 

All of Numerator’s findings can be found on the Numerator website. 

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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