Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 31, 2024
Changqu, a brand under Dongguan Cha Yuan Shang Cheng Co, has teamed up with emoji – The Iconic Brand to introduce an array of healthy casual snacks. The collaboration was facilitated by Medialink, exclusive agent for the emoji brand in the Mainland China region.
The recently unveiled product range is a fusion of classic and leisure elements, striking a balance between taste and nutrition. Embracing the essence of classic snacks, these offerings align with Changqu’s commitment to environmental sustainability and health. The introduction of new ingredients, cutting-edge processes, technology, designs and flavors positions these snacks at the forefront of culinary trends.
Changqu × emoji brand has launched 16 snacks into the market. The collaboration with the emoji brand holds a special significance. The expressive power of emoji brand icons aims to elevate the sensory and emotional experiences of consumers, to create a distinctive identity for the brand and its products.
“We are thrilled and honored to collaborate with the emoji brand,” says Jianzhong Luo, general manager, Cha Yuan Shang Cheng. “Grateful for the brand’s unwavering support and trust, we eagerly anticipate this partnership bringing forth new opportunities for both entities.”
Related:emoji: Striking Out on Their Own
“We are enthusiastic about our collaboration with Changqu,” says Marco Huesges, chief executive officer, founder, the emoji company. “The diverse biscuit packaging adorned with creative and eye-catching emoji brand icons adds an extra layer of excitement to the consumer experience.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like