Changqu and emoji Debut Healthy Snack Line in China

Changqu, a brand under Dongguan Cha Yuan Shang Cheng Co, has teamed up with emoji – The Iconic Brand to introduce an array of healthy casual snacks. The collaboration was facilitated by Medialink, exclusive agent for the emoji brand in the Mainland China region.  

The recently unveiled product range is a fusion of classic and leisure elements, striking a balance between taste and nutrition. Embracing the essence of classic snacks, these offerings align with Changqu’s commitment to environmental sustainability and health. The introduction of new ingredients, cutting-edge processes, technology, designs and flavors positions these snacks at the forefront of culinary trends.  

Changqu × emoji brand has launched 16 snacks into the market. The collaboration with the emoji brand holds a special significance. The expressive power of emoji brand icons aims to elevate the sensory and emotional experiences of consumers, to create a distinctive identity for the brand and its products.  

“We are thrilled and honored to collaborate with the emoji brand,” says Jianzhong Luo, general manager, Cha Yuan Shang Cheng. “Grateful for the brand’s unwavering support and trust, we eagerly anticipate this partnership bringing forth new opportunities for both entities.” 

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“We are enthusiastic about our collaboration with Changqu,” says Marco Huesges, chief executive officer, founder, the emoji company. “The diverse biscuit packaging adorned with creative and eye-catching emoji brand icons adds an extra layer of excitement to the consumer experience.”