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Labatt Debuts Buffalo Sabres Retro Black-and-Red Jersey Cans

Limited-edition Labatt Blue and Blue Light cans feature nostalgic “Goathead” design.

License Global

January 15, 2024

1 Min Read
Goathead” Sabres jersey from Labatt Blue.
Goathead” Sabres jersey from Labatt Blue.Labatt

Labatt has announced the release of late ‘90s retro cans during the hockey season. This year, as a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black-and-red throwback “Goathead” Sabres jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light. 

“I watched Peca and Hasek completely dominate the ice in these jerseys,” says Corey Berger, associate brand manager, Labatt USA. “Sabres fans love that energy, and they loved that era on the ice. We know these nostalgic jersey cans, along with the return of the iconic black-and-red jerseys, will put that energy in the fans hands this season.” 

As a nod to the primary jerseys from the late 1990s to early 2000s, the cans feature the iconic Sabres “Goathead” on the front and back of the cans. 

The Labatt Blue and Labatt Blue Light Buffalo Sabres Jersey Cans are available throughout the Buffalo region in 18 packs of 12-ounce cans, as well as 24-ounce cans. 

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