Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 15, 2024
Labatt has announced the release of late ‘90s retro cans during the hockey season. This year, as a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black-and-red throwback “Goathead” Sabres jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.
“I watched Peca and Hasek completely dominate the ice in these jerseys,” says Corey Berger, associate brand manager, Labatt USA. “Sabres fans love that energy, and they loved that era on the ice. We know these nostalgic jersey cans, along with the return of the iconic black-and-red jerseys, will put that energy in the fans hands this season.”
As a nod to the primary jerseys from the late 1990s to early 2000s, the cans feature the iconic Sabres “Goathead” on the front and back of the cans.
The Labatt Blue and Labatt Blue Light Buffalo Sabres Jersey Cans are available throughout the Buffalo region in 18 packs of 12-ounce cans, as well as 24-ounce cans.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like