Dr. Seuss Enterprises Unveils ‘Lorax’-Inspired Collection

The characters from Dr. Seuss's classic, “The Lorax,” are getting a contemporary makeover in a collaboration with artist, Daniel Arsham, marking the first time an artist has officially collaborated with Dr. Seuss Enterprises. This groundbreaking partnership merges the whimsical world of Dr. Seuss with Arsham's artistic vision, resulting in an innovative exploration of environmentalism and imagination. 

“I’ve always been inspired by Dr. Seuss’s ability to communicate profound messages through storytelling and illustration,” says Arsham. “In collaborating with ‘The Lorax,’ I aimed to capture the essence of the original narrative while bringing a contemporary perspective.” 

Elements of the capsule include a reinterpreted artbook hand-drawn by Arsham, made out of 100% recycled paper, prints made out of 100% recycled paper, apparel made from eco-cycle materials and a sustainable porcelain home-goods tray.  

“Celebrating the artistic brilliance of Dr. Seuss is something we consider a privilege at Dr. Seuss Enterprises,” says Susan Brandt, president, chief executive officer, Dr. Seuss Enterprises. “Watching an accomplished artist like Daniel Arsham add his distinct style to the message and the imagery of ‘The Lorax’ has been a joy, and we look forward to sharing this dynamic collaboration with our fans and the contemporary art world at large.” 

The collection includes an art book, print, hoodie, long-sleeve and tray.