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Swizzels Partners with Bioworld International for Apparel

Collection will focus on the 70th anniversary of Love Hearts and Refreshers.

License Global

January 24, 2024

1 Min Read
Swizzels apparel, Bioworld International
Swizzels apparelBioworld International

Bioworld International, a global licensed apparel and accessories company, has secured the rights to the full Swizzels portfolio for apparel and a limited number of accessories. Brokered by Blonde Sheep Licensing, the deal includes daywear, nightwear and loungewear for children and adults and will be available from spring/summer. 

Products will be available through fashion retailers and online stores, including  Bioworldinternational.co.uk. With a focus on the upcoming 70th anniversaries of both Love Hearts and Refreshers, products feature designs inspired by the Love Hearts messages to the Refreshers bar graphics.

“Bioworld International is delighted to join forces with Swizzels, the fun and respected confectionary brand renowned for its rich continued heritage, and will be offering collections covering daywear, nightwear and accessories that complement the brand’s colorful aesthetics,” says Richard Radford, head, licensing, Bioworld International.

“We’re very happy to secure Bioworld, experts in creating high-quality licensed merchandise, as the apparel partner for Swizzels,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “Several of the Swizzels brands are celebrating anniversaries over the coming years, so timing couldn’t be better for them to launch their exciting range of products.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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