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February 1, 2024
Cupcake Vineyards and Netflix have announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the Season Six premiere of the reality dating series, “Love Is Blind” on Feb. 14. Available in stores and online, the limited-edition bottles are inspired by the golden goblets featured on the show.
“Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” says Helen Kurtz, chief marketing officer, Cupcake Vineyards. “We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.”
Consistently ranked in Netflix’s global Top 10, “Love Is Blind” follows singles who meet and date while in individual pods, becoming engaged before ever meeting face-to-face and following their journey in the real world and potentially to the altar. For five seasons of breakups, makeups and “I do’s,” “Love Is Blind” fans have been asked the iconic question at the start of every season by hosts Nick and Vanessa Lachey: "Is love truly blind?" Building on this question, the series and Cupcake Vineyards are collaborating to ask a new question: “Is love truly … wine?”
Cupcake Vineyards Love Is Wine Chardonnay will be available through the end of April on cupcakevineyards.com and at select retailers nationwide, including Walmart, Kroger and Albertsons.
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