G FUEL Celebrates Atari with Atari 2600+ Collection

G FUEL Energy Formula is kicking off 2024 with a flavor collaboration with Atari and its Atari 2600+ collection, arriving exclusively on GFUEL.com on Jan. 10. Fans can sign up for a waitlist on G FUEL’s website to be among the first to be notified when this limited-edition collab becomes available for purchase. 

G FUEL Atari 2600+ is named and styled after Atari’s new 10-in-1 console, a tribute to the original Atari 2600. The new G FUEL flavor even tastes like a throwback, with a flavor profile resembling classic red, explosive, juice-filled gummy fruit snacks. 

The flavor is available in a limited-edition Collector’s Box designed to resemble the original console. The box holds a 40-serving tub of the flavor, an exclusive Atari CX40+ Joystick Tumbler that looks like the Atari 2600’s signature controller, an Atari 2600 keychain and three 15-serving mini tubs of G FUEL flavors remastered to pay homage to some of the console’s most-played cartridges: Asteroids (Sour Grape), Centipede (Strawberry, Pineapple, Coconut) and Pong (Blue Raspberry). Atari 2600+ will also be available as a standalone 40-serving tub while supplies last. 

“Atari is thrilled to partner with G FUEL to bring our legendary Atari 2600 console to life in a whole new way with this limited-edition release that’s as delicious and energizing as it is collectible,” says Ethan Zoubek, president, Atari. “This collaboration promises to bring back fond memories for fans who grew up with Atari in the 1970s and 1980s and is a must-have for anyone who loves classic gaming.” 

Like all G FUEL Energy Formula products, Atari 2600+ is zero sugar and loaded with antioxidants from 18 fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine.

“Atari laid the groundwork for console gaming as we know it today, so it was important for G FUEL to honor that legacy with a refreshing new flavor and one of the biggest Collector’s Boxes we’ve ever produced,” says Bryan Crowley, chief executive officer, G FUEL. “We know that Atari fans will be spending hours exploring all that the new Atari 2600+ system has to offer, and G FUEL is the perfect way to stay energized and focused during those long classic gaming sessions.”