Nordcurrent, TGI Fridays Partner for ‘Cooking Fever’ Mobile Game

Developer and publisher, Nordcurrent, has announced a licensing partnership with TGI Fridays, bringing the restaurant out of the kitchen in the form of a cooking simulation mobile game, “Cooking Fever.”

The playable TGI Fridays restaurant includes nearly 100 branded elements, including menu, interior, kitchenware and exterior. The partnership with TGI Fridays extends Nordcurrent’s commitment to providing players authentic in-game cooking experiences.

“Partnering with such a well-known brand not only adds something new for our dedicated players but also is a great example of our commitment to finding new ways to deliver engaging and immersive gameplay across our titles,” says Victoria Trofimova, chief executive officer, Nordcurrent. “There are multiple benefits of working with a global brand like TGI Fridays; it offers an opportunity to introduce a beloved restaurant brand to gaming enthusiasts, plus the partnership reinforces ‘Cooking Fever’s’ position as one of the most popular mobile games for gamers that love its cooking-based gameplay – with over 10 million regular players.”

“This is the first time TGI Fridays has partnered with a video games company, and we can’t wait for our legendary restaurant to reach the fingertips of mobile gamers worldwide,” says Kathleen Schloth, senior vice president, chief supply chain officer, TGI Fridays. “This collaboration extends the TGI Fridays brand into the digital realm, offering a meticulously crafted virtual representation of our iconic restaurant. TGI Fridays looks forward to this exciting collaboration with ‘Cooking Fever,’ anticipating a mutually beneficial partnership that expands our reach, enhances brand recognition and contributes to the ongoing success of our global restaurant chain.”

Related:Brands at Play: The Video Games and Gaming Trends Defining 2024

The TGI Fridays restaurant will be available in “Cooking Fever” throughout this year.

The partnership was brokered by Beanstalk, TGI Fridays’ brand extension licensing agency.