Tito’s Handmade Vodka Announces Brand Platform

Tito’s Handmade Vodka has announced the launch of its first brand platform, “With Tito’s.” The launch is anchored by a series of four 30-second campaign videos starring the Austin-based vodka brand’s newest spokesperson – the Tito’s “Spokescart.”

The Tito’s “Spokescart” campaign includes:

“Since our inception, Tito’s goal has remained simple: make a great vodka at a reasonable price,” says Taylor Berry, vice president, brand marketing, Tito’s Handmade Vodka. “The new ‘With Tito’s’ brand platform acts as an invitation for our fans, new and old, to enjoy Tito’s however it may fit into their lives and pastimes. The Tito’s ‘Spokescart’ exemplifies that invitation in its most intrinsic form, showcasing that a simple Tito’s cocktail can make the greatest moments in life even better.”

“Tito’s Handmade Vodka is a brand that always does things its own way,” say Brett Simone and Lillian O’Conner, creative directors, Arts & Letters. “So, we wanted to create an audacious and slightly cheeky character. And if we did our job right, we would have people rooting for a clunky pile of wood on wheels.”

Earlier this month, License Global reported how Tito’s Handmade Vodka has partnered with Martha Stewart for a campaign promoting DIY January.

Related:Tito’s, Martha Stewart Team for Dry January

To watch the full campaign videos, visit Tito’s YouTube Channel ...