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January 12, 2024
Entertainment restaurant brand, Chuck E. Cheese, will expand into Australia through a strategic master franchise partnership with Royale Hospitality Group.
The multi-unit agreement will introduce a reimagined Chuck E. Cheese kid-friendly experience that blends its classic offerings with cutting-edge interactive play and activities. The concept will feature a mixture of family-friendly experiences alongside popular arcade games, pizza and entertainment that have made Chuck E. Cheese the place for birthday celebrations and family fun for nearly 50 years.
“Chuck E. Cheese is a powerful global brand that transcends language and cultural boundaries, centered around the timeless essence of family fun,” says Mario Centola, chief operating officer, Chuck E. Cheese International. “We are thrilled to bring the magic of Chuck E. Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”
“We look forward to crafting the Chuck E. Cheese brand for the Australian market,” says Ray Strauss, managing director, Royale Hospitality. “This is a momentous step towards establishing Chuck E. Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience. I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia.”
Chuck E. Cheese will continue to focus on its global expansion and breaking into new markets throughout Asia and Europe.
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