SEGA’s Sonic character and his friends are getting the McDonald’s treatment.

License Global

January 4, 2024

1 Min Read
"Sonic the Hedgehog" Happy Meal.
"Sonic the Hedgehog" Happy Meal.SEGA

SEGA’s “Sonic the Hedgehog” has raced back to McDonald’s Happy Meal in the U.K.

The Happy Meal will include “Sonic the Hedgehog” packaging with one “Sonic the Hedgehog” themed toy or book.

The branded Happy Meal is available now and will conclude on Feb. 6.

In March last year, License Global told the history of the McDonald's Happy Meal, from its beginnings in Guatemala to the advent of the adult Happy Meal and how McDonald’s is the go-to partner for some of the biggest IPs in the world.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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