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January 19, 2024
Trolli, the sour gummi brand, has announced it has partnered with projected top pro football draft pick and college football award-winning quarterback, Caleb Williams. The partnership comes on the heels of Williams announcing his declaration to enter the upcoming draft and play professional football. Throughout his collegiate football career, Trolli sour gummies have been a favorite pre-game and sideline snack for the award-winning player.
As part of the collaboration with Williams, Trolli will release an exclusive, limited-edition “Caleb Williams Mix” pack of Trolli Sour Brite Crawlers. The pack features Williams’ favorite flavor combination to commemorate the partnership and his announcement to turn pro. The mix includes deliciously sour cherry-lemon sour crawlers that give a nod to Williams’ collegiate team colors of red and yellow and feature an image of the star quarterback on the bag. The packs are available to fans exclusively through an online sweepstakes now through Feb. 18.
“I’ve been a fan of Trolli’s Sour Brite Crawlers ever since youth football, and fans have even caught me sneaking them in on the sidelines during games throughout my college career,” says Williams. “My friends and teammates have always joked about how much I love them, so having my own personal ‘mix’ with this partnership with Trolli is truly a dream come true. I’m super excited to share these special packs with everyone.”
For the chance to score a Trolli “Caleb Williams Mix” pack of Trolli Sour Brite Crawlers, fans can visit Trolli.com/Caleb-Williams through Feb. 18.
“Trolli has had an exciting year in the world of football. Every weekend, we see Crawlers being devoured on the sidelines and in locker rooms,” says Tia Craddock, brand manager, Trolli at Ferrara Candy Company. “Just like Trolli, Caleb Williams pushes boundaries and always brings an element of excitement and thrill whenever he’s on the field. His fandom for Trolli sour gummies has been on full display for the past few seasons. Our collaboration to bring fans the exclusive mix of Sour Brite Crawlers is the perfect way to bring the unexpected to football and sour gummi fans everywhere.”
The partnership marks Trolli’s first collaboration with a projected top pro football draft pick.
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