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Velveeta, George The Jeweler Partner on Velveeta Drip Lip Cuff

In partnership with celebrity jewelry designer, George The Jeweler, the brand’s new statement jewelry allows fans to literally drip with swagger and style.

License Global

January 10, 2024

1 Min Read
The Velveeta lip cuff.
The Velveeta lip cuff. The Kraft Heinz Company.

Velveeta is introducing a 14 Karat Gold Velveeta Drip Lip Cuff, crafted in partnership with cult-favorite celebrity designer, George The Jeweler. 

“No one knows the ‘drip’ like Velveeta – from the physical drip of our supremely creamy cheese to the confident and unapologetic drip that embodies living ‘La Dolce Velveeta,’” says Stephanie Vance, brand manager, Velveeta. “As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to boldly step out with an unapologetic confidence that encourages you to live life by your own rules.” 

In fashion, “drip” is often used to describe someone who oozes style, swagger and cool, and with 2024 jewelry trend reports predicting liquified shapes and face jewelry will be all the rage this year, the “drip” has never been more literal. Starting today, the 14 Karat Gold Velveeta Drip Lip Cuff will be available exclusively at Georgethejeweler.com, while supplies last. 

“I’ve been a fan of Velveeta’s unexpected collaborations over the last few years, which is why I was thrilled to partner with the brand to create a statement piece that allowed fans to wear the drip for the first time,” says George Khalife, founder, chief executive officer, George The Jeweler. “Working closely with the Velveeta team to create the unique design, we really wanted to capture the iconicity of the drip, fusing it with my own personal style and this year’s jewelry trends. The 14-karat gold cuff ultimately embodies the accessible and confident luxury of both George The Jeweler and ‘La Dolce Velveeta.’” 

Related:Velveeta and Compartés Launch Truffvels

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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