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January 30, 2024
GHOST, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements and apparel, has introduced its first licensed ready-to-drink (RTD) hydration beverage. Four flavors include Orange Squeeze, Lemon Lime, Kiwi Strawberry and Sour Patch Kids “Redberry.”
“The sports drink category has been on fire the past year, and GHOST couldn’t be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf,” says Dan Lourenco, co-founder, chief executive officer, GHOST. “Expanding on the success of our powdered hydration product, we can’t wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996mg total electrolytes, 100% RDA of Vitamins B6, B12 and Vitamin C and additional premium trademarked ingredients, such as Aquamin and Senactiv.”
GHOST HYDRATION is available in-store at 7-Eleven, Kroger, Walmart, Target and other retailers.
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