GHOST Releases First Licensed Ready-to-Drink Hydration Product

GHOST HYDRATION launches with four flavors.

License Global

January 30, 2024

1 Min Read
GHOST energy drink.
GHOST energy drink.GHOST

GHOST, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements and apparel, has introduced its first licensed ready-to-drink (RTD) hydration beverage. Four flavors include Orange Squeeze, Lemon Lime, Kiwi Strawberry and Sour Patch Kids “Redberry.”  

“The sports drink category has been on fire the past year, and GHOST couldn’t be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf,” says Dan Lourenco, co-founder, chief executive officer, GHOST. “Expanding on the success of our powdered hydration product, we can’t wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996mg total electrolytes, 100% RDA of Vitamins B6, B12 and Vitamin C and additional premium trademarked ingredients, such as Aquamin and Senactiv.” 

GHOST HYDRATION is available in-store at 7-Eleven, Kroger, Walmart, Target and other retailers.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like