PEEPS Announces 2024 Easter Lineup

PEEPS, the non-chocolate Easter candy brand, has announced its Easter candy collection for 2024. The lineup includes four new and marshmallow creations, as well as the classics PEEPS. 

New to the PEEPS collection this year includes PEEPS Rice Krispies Treats Flavored Marshmallow Chicks (available only at Walmart), a marshmallow flavor mash-up. PEEPS is also teaming up with frozen treat company, ICEE, for PEEPS ICEE Blue Raspberry Flavored Marshmallow Chicks (available only at Target). For sour lovers, there’s the new PEEPS Sour Strawberry Flavored Marshmallow Chicks (available only at Kroger Family of Stores). Also available will be new PEEPS Delights S’mores Graham Cracker Flavored Marshmallow Chicks dipped in milk chocolate (available nationwide). 

“Having been a cherished part of family traditions and festivities for over seven decades, the PEEPS brand is so excited to help families create even more moments of sweetness with the launch of our 2024 Easter Marshmallow offerings,” says Caitlin Servian, brand manager, PEEPS. “Whether it’s incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, or enjoying PEEPS Marshmallow with loved ones, we’re honored to be a part of memories that will last a lifetime. We can’t wait to see all the ways our fans express their PEEPSONALITY this season.” 

Other returning flavors hitting store shelves in 2024 include: 

Additional PEEPS brand products available exclusively at select retailers: 

Learn more about the world of PEEPS.