Heathside Signs License Renewal Agreement with SEGA

Products will include Sonic the Hedgehog toys, collectibles and gifts.

License Global

April 26, 2024

1 Min Read
Sonic the Hedgehog.
Sonic the Hedgehog.SEGA

Heathside has renewed an agreement with SEGA and added new products for “Sonic the Hedgehog.” Kirsty Guthrie (KJG) brokered the agreement for Heathside. The additional Sonic licensed lines will launch in Q4 through select retail partners and will include a variety of toys, collectibles and gifts.   

“We are over the moon to be continuing our relationship and license with SEGA and Sonic,” says Darren Epstein, executive vice president, global business development, Heathside. “We have long experience working on the brand and we are so happy to continue and expand the categories we have.” 



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