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Jack Link’s and Frito-Lay Collaborate on New Flavors

The brand collaboration expands its’ portfolio with additional mashups featuring Fritos and Flamin’ Hot flavors.

License Global

February 1, 2024

1 Min Read
New Jack Links flavors inspired by Frito-Lay products.
New Jack Links flavors inspired by Frito-Lay products. Frito-Lay

In a new collaboration between Jack Link’s, Frito-Lay and Flamin’ Hot, the brands have come together to bring the savory flavor of Fritos Chili Cheese and a kick of Flamin’ Hot to Jack Link’s smoky meat snacks. 

The bold, new offerings are seasoned with Frito-Lay inspired flavors to help level up fans’ snacking experiences. Jack Link’s Fritos Chili Cheese flavor will be available in beef jerky, meat sticks and cheese stick and meat combos, along with Jack Link’s Flamin’ Hot adding cheese stick and meat combos to its lineup.  

“We’re proud to continue expanding our portfolio with Frito-Lay to deliver these epic flavors to new and existing jerky lovers,” says Molly Russell, director, marketing, Jack Link’s. “In addition to cheese stick and meat combination, which will help level up meat snacks fans’ snacking experience.” 

“These product mashups are an exciting way for us to continue to bring our legendary flavors to new innovations and provide our fans with more exciting snacking options,” says Leslie Vesper, vice president, marketing, Frito-Lay. “In our recent Frito-Lay U.S. Snack Index, ‘80% agree that combining multiple food products to create the perfect bite is an art form.’ These innovations will provide unmatched flavor combinations in a perfect bite that's easy to enjoy.”  

Jack Link’s Fritos Chili Cheese flavored beef jerky, meat sticks and cheese stick and meat combos as well as Flamin’ Hot flavored cheese stick and meat stick combos are available for purchase online and at retailers nationwide alongside existing Flamin’ Hot and Doritos Spicy Sweet Chili offerings.  

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License Global

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