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January 31, 2024
Trilliant Food & Nutrition, a coffee manufacturer in the U.S., has announced the launch of its newest flavor innovation, Victor Allen’s Cinnamon Toast Crunch Ready-to-Drink Iced Coffee.
“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting to try new and exciting flavors to treat themselves daily in a convenient ready-to-drink format,” says Zac McAuley, director, brand marketing, Victor Allen’s Coffee. “We pride ourselves on bringing new flavor innovation to our retailers and consumers to continue to push the boundaries on how we can continue to grow the coffee category. Our new partnership with such an historic and nostalgic General Mills brand like Cinnamon Toast Crunch is sure to surprise and delight coffee fans in a way never before possible within ready-to-drink iced coffee.”
“Our fans love finding Cinnamon Toast Crunch throughout the grocery store, so we’re always looking for new ways to help them enjoy the undeniable awesomeness of our Cinnadust,” says Mindy Murray, director, brand experience, morning foods, General Mills. “Coffee is an obvious choice, and the new ready-to-drink version with Victor Allen’s makes it so easy to get your morning or afternoon Cinnamon Toast Crunch fix – even if you don’t have a bowl and spoon handy.”
Victor Allen’s Cinnamon Toast Crunch Iced Coffee will be available in early February at Sam’s Club before rolling out nationally in March at major retailers nationwide and online.
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