Popsicle Intros New ‘SpongeBob SquarePants’ Frozen Treat

Popsicle is debuting its new “SpongeBob SquarePants” frozen confection bar. The new design is drawn sketch-style and inspired by the many faces of the character through the years, from the mischievous DoodleBob to the famous Smiley Face SpongeBob. Each of these faces was the muse for the newest treat hitting shelves.

Available nationwide, the frozen treats were created in collaboration with Nickelodeon and Paramount Consumer Products and will be sold in six-count packs.

“We were inspired by the many fun faces of ‘SpongeBob SquarePants’ to create our new sketch-inspired design in a doodled aesthetic,” says Bentley King, U.S. head, ice cream operations, Popsicle. “Capturing his silly smile, his loveable nature beams at fans after seeing what’s behind the wrapper. It is just as tasty as the original fruit punch and cotton candy SpongeBob single-serve bar.”

“We can’t wait for people to try this new ‘SpongeBob SquarePants’ frozen creation,” says Priya Mukhedkar, senior vice president, consumer products, Paramount. “We’re so happy that fans will now have the opportunity to grab a SpongeBob bar at their local grocery store any time they want.”