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Zodiak Renews Mr Bean

Zodiak Rights, the international division of Zodiak Media, has renewed its international licensing agent agreement with Tiger Aspect to continue to represent the Mr Bean property.Tiger Aspect appointed Zodiak Rights (then RDF Rights) as its licensing agen

Tiger Aspect appointed Zodiak Rights (then RDF Rights) as its licensing agent in July 2009, and since, deals have been secured with partners such as Ty for Mr Bean Beanies and Beanie key rings, including a special Jubilee range; MonnalisaSPA, Original Marines, Spreadshirt and Spike Leisurewear for apparel ranges; Half Moon Bay for Mr Bean gifts and accessories; and Hype and Orion Costume for a Mr Bean adult costume.

“Zodiak Rights’ expertise across both the adult and children’s markets means we are best placed to continue to move the Mr Bean brand on in its life cycle,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Rights. “A number of exciting deals have been secured to date, with many more to follow.”

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