Lisle International Licensing has appointed Stella Projects to represent the Zhu Zhu Pets in Australia and New Zealand. Lisle manages the brand's program in Europe and emerging markets.
The Zhu Zhu Pets toy phenomenon that launched last year has since been recognized as toy of the year in the U.S., U.K. and Australia.
"Stella Projects has an unparalleled reputation in Australia and this appointment ensures that we have very strong representation in this key territory," says Colin Lisle, managing partner of Lisle International Licensing.
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