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Weekly E-News, Issue #168, July 4, 2006

Sponsored by: Watch Out for New Timepieces L.A.M.B., the lifestyle brand created by Gwen Stefani, partnered with Vestal Group on a line of women's watches due first on shelves at Nordstrom's and then at other department stores in July. The debut lin

Sponsored by:

Watch Out for New Timepieces
L.A.M.B., the lifestyle brand created by Gwen Stefani, partnered with Vestal Group on a line of women's watches due first on shelves at Nordstrom's and then at other department stores in July. The debut line will consist of 28 timepieces (suggested retails, $195 to $650) and will be expanded even further by the 2006 holiday season.

EA and 2K Sports Got Game
The National Hockey League Players' Association and the National Hockey League partnered with Electronic Arts and 2K Sports on non-exclusive, multi-year licensing extensions. This fall, EA will create NHL '07 for current and next-generation consoles, including Xbox 360, while 2K Sports will publish NHL 2K7 for PlayStation3 and Xbox 360 next-generation game consoles, as well as current generation systems for the holiday season.

Rockin' New Program Headed to Retail
Paidas Management hopes to strike a chord with the rollout of a Rock Rebellion licensing program. The goal of the program is to create merchandise from the hottest acts from the late '60s, '70s, and '80s, as well as the top musical instrument brand names. Balzout and Bioworld Merchandise currently are on board with the pair creating men's and women's T-shirts, hats, jackets, apparel, and accessories.

Fans to Vote on Next Tamagotchi Design
Bandai America has its first-ever "Fan's Choice" beginning in mid-July, calling on all Tamagotchi lovers to help select the design of the first Version 4 toy that will debut at retail in January 2007. While the details on Version 4 are being kept hush-hush, fans can log onto throughout July and August to participate in the voting. The winning design will be announced in October. The company also introduced a new "Gotchi Gear" line, which includes colorful lanyards, or Tama Leashes, with a miniature character figure attached; three-in-one charms that feature smaller versions of Mametchi, Memetchi, or Kuchipatchi, along with collectible items commonly found in Tamagotchi Town; and 3.5-inch Pet Pouches that are shaped like individual characters.

Extreme Makeover Comes to Toy Shelves
B-Bel joined forces with ABC to introduce a line of toy and craft products based on Extreme Makeover: Home Edition. The line includes house models in one, two, and three stories, as well as accessories to paint, sticker, stamp, stencil, weave, and construct the rooms. Other related products include the Yard and Patio Kit and the Makeover Family (dolls suited for the house).

Zodiac Girlz Headed to Teletoon
Portfolio Entertainment Inc. signed a development deal with Teletoon for The Zodiacs, an animated comedy-action series based on the Zodiac Girlz characters and Website. Created by 3 Muses LLC, the Website gets 500,000 visitors per month and more than 7 million page views.

Execs on the Move
Toys "R" Us, Inc., named Ronald D. Boire president of Toys "R" Us, U.S., effective July 17. In his new position, the former Best Buy executive will oversee all merchandising, marketing, and operational responsibilities. Mobliss named Jim Merrick its new president and CEO.

Upcoming Industry Events
Seoul Character Fair 2006,
July 26-30, COEX, Seoul, Korea,
"How To Make a Great Preschool Series" Workshop, August 12-14, Little Airplane Productions, 86 Franklin Street, 5th Floor, New York, NY, 212.965.8999 or e-mail: [email protected]

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

Colorforms News Flash

Now, for the first time, University Games is extending the power of its blue-chip Colorforms brand into a licensing program targeting consumer product categories suited to today's young children and merchandise geared to teens through adults. Colorforms is the 55-year-strong brand parents and grandparents trust that can play wherever creative, imaginative, and visual fun has a home. Target categories include kids' room d

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