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Sponsored by: Adidas to Buy Reebok
Sporting goods company Adidas-Salomon AG agreed to buy Reebok International
Ltd. for approximately $3.8 billion. The combined company would have about
$11.7 billion in sneaker and sp
Adidas to Buy Reebok
Sporting goods company Adidas-Salomon AG agreed to buy Reebok International
Ltd. for approximately $3.8 billion. The combined company would have about
$11.7 billion in sneaker and sports equipment sales, compared with Nike's $13.7
billion. Adidas Chief Executive Herbert Hainer says he intends to have the two
businesses run separately. Reebok CEO Paul Fireman will continue to manage the
Reebok brand.