A number of licensees are already on board, including global master toy licensee Bandai America Incorporated. Bandai will roll out a series of play sets, role-play toys, and activity and craft sets in the U.S., Spain, the U.K., France, Benelux and Germany.
In France, Dragon d’Or Editions has been signed up to publish a set of small story books; Sun City will produce apparel; TM will make back-to-school and permanent bags; and Evasion Communication will make character costumes. El Ocho has been appointed Spanish licensing agent.
“We’re excited to have picked up the UK licensing and merchandising rights for this delightful new show, as we continue to grow our preschool portfolio," says Graham Saltmarsh, U.K. licensing director at Turner CN Enterprises. "Loveable characters, fantastical themes and adventure – Chloe’s Closet has all the hallmarks for success at retail.”