TRU has added a new line of feeding bottles and accessories called Purely Simple, which, in addition to bottles, will include items such as a bottle warmer, a food processor and sterilization supplies.
The company also plans to bring its Koala Baby and Little Boutique labels together under the Babies ‘R’ Us brand and introduce two new brands: The Rhapsody collection, produced in partnership with Baby Trend, will include a complete line of on-trend baby gear; and the B is for Bear collection (also in partnership with Baby Trend) will be a gender-neutral line of nursery décor, car accessories, bathtime items and playsets.
"As the baby products authority, Babies ‘R’ Us has long been the destination for preparing for the arrival of a new baby, offering parents a robust product assortment and knowledgeable associates to help them navigate this exciting, but often intimidating,
In addition to the new lines, TRU has expanded its assortment of Babies ‘R’ Us-branded items which include food, bedding, room décor, organizers, safety equipment, strollers, apparel and bath products.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.