The Movement International was formed by brothers Sam and Bernie Hafif, who own Concept One Accessories, and Jeffrey Tweedy. Sam Hafif will act as chief executive officer of The Movement International.
The Movement International debuted the line at MAGIC Las Vegas, and held a private launch party at Saville Row, where Tiësto performed. Recently voted “The Greatest DJ Of All Time” in a Mixmag poll, Tiësto sells out stadium shows exceeding 50,000 fans in cities like Ibiza, Rio de Janeiro, Paris, London and Moscow.
“When I saw Tiësto perform two years ago in Montreal, I was shaken by the power of his music and by the energy of the kids in the stadium,” says Sam Hafif. “Tiësto’s Club Life product will touch young consumers in a very real way. The potential of this brand is enormous.”
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