Steve & Barry’s Teams With CBS, Classic Media for Apparel

Steve & Barry’s and CBS Consumer Products, a division of CBS Entertainment, have formed a new partnership that will provide the apparel retailer with a diverse slate of television properties from CBS’s extensive library of titles. All 257 Steve & Barry’s stores nationwide will carry merchandise featuring images and characters from “Beverly Hills 90210,” “Cheers,” “Happy Days,” “Laverne and Shirley,” “Little Rascals,” “Melrose Place,” “Taxi,” “The Andy Griffith Show,” “The Beverly Hillbillies,” “The Brady Bunch,” “The Love Boat,” and “The Twilight Zone.” Product is expected to arrive on shelves later in 2008.