Stan Lee’s iconic character has long been a licensing superhero, but tomorrow’s release of Columbia Pictures’
The Amazing Spider-Man
has taken the franchise to new heights.
Stride Rite has an full line of Spider-Man kids shoes from flip flops to light ups, Stand Up 2 Cancer has partnered for a line of t-shirts (the proceeds of which will benefit the charity) and OPI has released a line nail varnishes inspired by the action hero’s iconic imagery.
"One of the great things about Peter Parker is he's a regular guy from Queens who is transformed into a hero,"
Major QSRs are also getting in on the action. Carl’s Jr and Hardee’s are encouraging actual Spider-Man visits to their restaurants on Independence Day, with a promotion that will give any fan who comes dressed as Spider-Man a free meal.
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