The Speedo brand will appear on all swimwear and caps in-game, as well as touch pads within all of the pool environments. The game lets players compete in the Speedo Stadium, a game environment fully branded by Speedo.
“Michael Phelps: Push The Limit takes the thrill of competitive swimming from the pool into the living room, giving even those who don’t swim regularly the chance to get involved and engage with the sport,” says Sean Hastings, vice president of product and marketing at Speedo International. “I’m sure that individuals, friends and families worldwide will enjoy the challenge of taking on Michael Phelps, and we hope it may even inspire those who play the game to take to the pool for real!”
Visitors and media will get the chance to preview the game at Shanghai’s Oriental Sports Center during the at the 14th FINA World Championships in Shanghai July 16-31.