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SmileyWorld Kidswear to Debut in Italy

Diffusione Moda is set to launch its newest line of SmileyWorld-branded kidswear later this month.

Diffusione Moda is set to launch its newest line of SmileyWorld-branded kidswear later this month.

Featuring SmileyWorld icons accompanied by cheeky slogans, the new collection for boys and girls will debut Friday at the Italian children’s wear trade show Pitti Bimbo, taking place in Florence.

“Today consumers are looking for brands that promote optimism, expression and reasons to smile. SmileyWorld has been successful for us because of its happy nature. Kids love to express themselves using cool icons,” says Eugenio Grassetto, director, Diffusione Moda.

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