“Heather has demonstrated a keen understanding and exceptional ability to manage a multitude of brands and partnerships in the interactive and digital media realms, which will be a huge asset to SMC as we look to grow and expand our licensing operations,” says Lisa Streff, senior vice president, licensing, SMC. “Her strong relationships in the children’s entertainment and licensing communities, as well as her enthusiasm and creative spirit combine to make Heather an integral member of the SMC team.”
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