Noback will be responsible for the development and execution of brand strategies and for overseeing the licensing and merchandising of categories, including electronic toys, interactive gaming and all forms of digital media across all SMC brands. She will manage traditional licensing partnerships, as well as partnerships with developers of gaming and digital distribution. Noback will also seek to build retail partnerships and promotions with online retailers and digital partners.
“Heather has demonstrated a keen understanding and exceptional ability to manage a multitude of brands and partnerships in the interactive and digital media realms, which will be a huge asset to SMC as we look to grow and expand our licensing operations,” says Lisa Streff, senior vice president, licensing, SMC. “Her strong relationships in the children’s entertainment and licensing communities, as well as her enthusiasm and creative spirit combine to make Heather an integral member of the SMC team.”