Porterfield's Fine Art Licensing will lead the merchandise program for Rights International Collection's fine images for wall décor and more.
Rights International's images have previously been licensed for wall décor lines available at retailers such as Ikea and Scandecor. The company's collection has been used for prints, canvasses and other fine wall applications. Porterfield's will be responsible for extending Rights International's artwork into other product categories. Initially, the program will focus on four subject areas (coastal and beach, coffee, inspirational and wine), with further artwork releases to take place in the coming year.
"This is a terrific opportunity for us," says Lance Klass, Porterfield's president. "Rights International has a marvelous and extensive portfolio of impressive images that are broadly applicable to many other fields, including giftware, home décor and accessories, home and kitchen fabrics, cards, stationery and related paper products, and every application that needs successful, proven artwork to increase retail sales."