April 6, 2018
U.K.-based fashion accessories licensee Rawfusion is opening an office in Aix-en-Provence, France. The Yorkshire business names Playboy, Chupa Chups and Marvel in its portfolio.
The opening marks Rawfusion's aim of developing the French market. The French office will also distribute Rawfusion's Pursonality line, the company own brand of premium accessories.
"Through keeping an ear to the consumer market and working closely with our brands' teams to design and deliver products that we know the public will love, we've grown into a force to be reckoned with across Europe," says Malcolm Dyl, Rawfusion's managing director. "Our French office will help strengthen relationships and sales in that area, and we see it as a first step to opening further offices in continental Europe."
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