Rainbow has named Bettina Koeckler senior vice president and general manager of global consumer products.
A licensing industry veteran with over 18 years experience, Koeckler will oversee the global consumer product business of the Rainbow portfolio across all brands, as well as developing global strategies for the company's new brands Huntik, Gon and Mia & Me.
Prior to her new appointment, Koeckler held the position of senior vice president, licensing at Chorion. Previously, Koeckler was a licensing and merchandising consultant for media companies including CBS, IRMASWORLD, Sony Pictures and 19 Entertainment.
“We are glad to add someone of Bettina’s caliber to our staff," says Iginio Straffi, president and chief executive officer of Rainbow. “She brings a wealth of industry knowledge and experience and I'm confident she will contribute significantly to our efforts to grow our company."