Post Foods has signed WWE wrestler John Cena for a Fruity Pebbles partnership, which includes a collectible cereal box and an instant-win promotion that awards winners a VIP meet-and-greet with Cena.
The partnership was inspired by the onscreen and social media rivalry between Cena and Dwayne “The Rock” Johnson, who compared Cena’s brightly colored wardrobe to a bowl of Fruity Pebbles.
The cereal boxes featuring Cena will be available nationwide January through March. The boxes will also feature two charities, the Make-A-Wish Foundation and Be a STAR, the anti-bullying alliance co-founded by WWE and The Creative Coalition.
“We are thrilled to support John Cena’s work in and out of the ring for children with life-threatening medical conditions and those who are being bullied,” says Michael Krishnan, senior brand manager at Post Foods. “We hope Fruity Pebbles’ partnership with this popular WWE superstar will raise awareness for the Make-A-Wish Foundation and Be a STAR.”