PBS named Happy Kid Toy Group its master licensee to manufacture and distribute the PBS KIDS Toys. The new line will be available beginning this spring, and consist of more than 20 individual wooden toys for preschoolers (ages 3+) across key toy categories.
“We’re excited to extend the educational benefits of PBS KIDS programming to a new platform,” says Lesli Rotenberg, senior vice president of Children’s Media for PBS. “Toys are a natural extension of our mission to offer learning opportunities wherever kids are. As parents have come to expect with all of our media properties, the PBS KIDS toys will be high-quality and developmentally appropriate, helping to foster valuable co-play opportunities for kids and parents.”
