Nickelodeon’s Consumer Products team will expand its promotions to support “Big Time Rush,” “Victorious,” “Winx Club” and “House of Anubis” this year. Retail footprint will increase with new partnerships with key retailers. In May, the Nickelodeon Land theme park at Pleasure Beach Blackpool will open, and the Nickelodeon Cruise will launch the Norwegian Epic All Access Cruise this summer.
New programming includes “Power Rangers Samurai,” “Planet Sheen,” “Bubble Guppies” and “Poppy Cat,” as well as the return of “House of Anubis,” “Big Time Rush,” “SpongeBob SquarePants,” “Grizzly Tales for Gruesome Kids,” “Gormiti,” “Fanboy & Chum Chum,” “Dora the Explorer,” “Yo Gabba Gabba” and “Team Umizoomi.”
“Spring/Summer 2011 sees one of the strongest new content slates in recent years for Nickelodeon U.K., with exciting premieres such as ‘Power Rangers Samurai,’ ‘Planet Sheen,’ ‘Bubble Guppies’ and ‘Poppy Cat,’ along with new episodes of established hit shows,” says Tina McCann, managing director of Nickelodeon U.K. “We believe this quality content will grow our audience and build our brand loyalty.”
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