Nick Signs CPLG in Italy

MTV Networks Italia has signed a multi-year agreement with licensing agent CPLG for Nickelodeon's global franchises, including "SpongeBob SquarePants" and "Avatar: The Legend of Aang," live-action series "iCarly" and new pres

April 6, 2018

MTV Networks Italia has signed a multi-year agreement with licensing agent CPLG for Nickelodeon's global franchises, including "SpongeBob SquarePants" and "Avatar: The Legend of Aang," live-action series "iCarly" and new preschool property, "Ni-Hao Kai Lan." 

As part of the two-year deal for Italy, CPLG will manage local partnerships including those with Bontempi, Clemontoni, Edizioni Play Press, Mondo, and Panini, in co-ordination with Nickelodeon & Viacom Consumer Products, and oversee the apparel, accessories, stationery, food, confectionary, bags and travel, beauty and hygiene and publishing categories.

Meanwhile, NVCP in Germany has signed a two-year deal renewal with United Labels, which will see more than 30 SpongeBob SquarePants-branded products roll out across Austria, Germany and Switzerland. Product includes mugs, bowls, alarm and wall clocks, towels, cushions, boxer shorts, socks and wallets.

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