“This new partnership with Parragon will bring the expertise of one of the world’s most renowned publishing houses together with Nickelodeon’s great properties, to give kids a chance to experience and enjoy their favorite Nickelodeon shows away from the television,” says Paula Allen, senior vice president, Nickelodeon Global Publishing.
The partnership kicks off with a multi-property master license inked between NCP U.K. and Parragon that covers the upcoming new series, “Teenage Mutant Ninja Turtles” and Nickelodeon newcomers “Winx Club,” which first aired in Italy in 2004, and “Bubble Guppies.”
The initial book launches also include evergreens Dora the Explorer and SpongeBob SquarePants and the live-action sitcom “Victorious” for the U.K. and Irish markets.
The U.K. deal complements an international signing through which Parragon is taking books based on “Victorious” to Australia, New Zealand and Canada, as well as 16 Latin America countries. The deal also covers the U.S.
Internationally, Victorious begins publishing this August in the U.S., the U.K., Australia and Latin America. In the U.K. and Ireland, Parragon will publish titles beginning in spring 2013.
Parragon already publishes hit Dora the Explorer and Go, Diego Go! titles in Australia and New Zealand, and a Dora the Explorer range in Latin America.
Nickelodeon is presenting its portfolio in Booth 5724 at Licensing Expo this week in Las Vegas, Nev.