The caps will be worn by NFL players on the sidelines throughout the upcoming season, which begins Sept. 5. The collection will be available to non-NFL players at New Era stores and other retailers July 12.
"This collection is built for the hot days in September and the frigid evenings in December,” says Christopher H. Koch, chief executive officer, New Era. “For over 90 years, New Era has been providing athletes and fans with high quality products. We're thrilled to bring our first ever NFL on-field collection with a unique combination of style, comfort and technology to the NFL sidelines."
New Era became the official headwear supplier for the National Football League in April. The exclusive agreement covers all sideline, locker room, NFL Draft Day and Super Bowl caps, as well as the rights for fan headwear worldwide.
New Era also plans to release a line of knits, headbands and 59Fifty dog ears later into the season.