April 6, 2018
Cendra and Cabero will oversee all licensing efforts in their respective territories for properties from MTV, Nickelodeon and Comedy Central, including category expansion, property management and retail initiatives.
Based in Mexico City, Cabero will lead consumer product teams and direct agent and licensee relationships in Mexico, Brazil and across Latin America. Cabero reports to Viacom International Media Networks Latin America chief operating officer Scot McBride.
Based in Madrid, Jose Maria Cendra will oversee Iberian based consumer products operations, including agents and licensees. Cendra dual reports to VIMN South senior vice president and general manager, Raffaele Annecchino and Mike Connolly,
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