Hasbro and FashionPlaytes, an online clothing design experience, have partnered to launch the My Little Pony Design Studio, an e-commerce experience for girls.
In the My Little Pony Design Studio, girls can create their own fashions and have them produced for real life wear.
“As Hasbro’s latest step into the user customization space, we look forward to seeing the FashionPlaytes design community welcome My Little Pony,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “The My Little Pony Design Studio helps to further deepen the immersive experience with one of our iconic brands, putting an inspired spin on how girls integrate My Little Pony into their individual lifestyles.”
The My Little Pony Design Studio offers a variety of customizable apparel and accessory options, including dresses, tops, bottoms and bags.
“We are extremely excited about extending our relationship with Hasbro to the My Little Pony brand, creating an even more compelling design experience for girls,” says Sarah McIlroy, chief executive officer, FashionPlaytes. “The My Little Pony brand is very popular with our designers, and brings another fun, recognizable brand for our community to embrace.”
The deal is an extension of the Hasbro/FashionPlaytes partnership for Littlest Pet Shop, launched in November 2011.