Mattel announced the launch of its spring line of WWE action figures and accessories for kids and collectors, which is now available at retail stores nationwide. The launch supports WWE’s WrestleMania XXVII event, which will be held Sunday, Apr. 3 in Atlanta.
The spring Mattel WWE product line includes the Rumblers figure two-pack Assortment, WWE Rumblers Blast & Bash Battle ring, new WWE FlexForce figures, WWE FlexForce Smash Scenes pack assortment and its new Defining Moments Figure Assortment.
In addition, Mattel’s Hot Wheels signed a multi-year strategic agreement with ToyQuest to launch a new line of electronic motorized vehicles this fall, a first for Hot Wheels.