Marvel Expands Footwear and Costume Programs With BBC and Disguise

Marvel Entertainment Inc. announced that it has extended its licensing agreements with BBC for the children’s footwear category and Disguise for Halloween costumes. The deals with these industry leaders reflect Marvel’s licensing strategy t

April 6, 2018

Marvel Entertainment Inc. announced that it has extended its licensing agreements with BBC for the children’s footwear category and Disguise for Halloween costumes. The deals with these industry leaders reflect Marvel’s licensing strategy to consolidate key merchandise segments with “best in class” partners who can best support the brand with creative product development, extensive marketing and strong retail programs.

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