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HomeArchiveMajor Deals Inked at Brand Licensing Europe

Major Deals Inked at Brand Licensing Europe

Brand Licensing Europe kicked off yesterday at Olympia's Grand Hall in London, with major announcements from top companies including Sony, Mattel, Classic Media and m4e.Michael Acton Smith, creator of Moshi Monsters, delivered an inspiring keynote Tuesday

Apr 06, 2018

Brand Licensing Europe kicked off yesterday at Olympia's Grand Hall in London, with major announcements from top companies including Sony, Mattel, Classic Media and m4e.

Michael Acton Smith, creator of Moshi Monsters, delivered an inspiring keynote Tuesday about how to maximize a property using the data from a property's digital platform.

Moshi Monsters Creator Delivers Keynote

In addition, the following companies on the show floor closed deals:

Chupa Chups Launches Life Less Serious

Classic Media Celebrates Pat's 30th

FME Partners with Stardoll in Europe

Grani & Partners Unveils Hello Kitty Village

Imperial War Museum Re-brands

M4e Showcases 'Mia and Me'

Mattel Debuts Barbie Tablet

Nickelodeon Signs Direct-to-Retail Deal

Sony Plans The Smurfs 2

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